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Advertise appropriately
Big businesses advertise to create brand recognition
and future sales. A small business can't afford to
do that so instead, design your advertising to
produce sales NOW. One way to accomplish this is to
always include an offer in your advertising known as
a 'call to action' to get customers to call
instantly upon viewing your advertisement.
Leverage your advertising
There is a limited amount of information that can be
stuffed into a radio, TV or print ad. These mediums
are expensive. However; include your company's URL
in a small print ad or 30 second spot and you have
now directed prospective customers to your Web site
which contains enough information to make a sale.
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"Well it's pretty simple. Most of you will have a
very similar story. You started in the game because
you loved cars, loved the way you could add bits and
make them go faster. You were good at it, so your
mates gave you their cars so you could get them
going better.
Fast forward 3 years and you have a workshop and are
doing it for a living, money is good and lets face
it, you only spend it on your car anyway so you
don't need that much of it.
Fast forward another 5 years and the reality sinks
in. Why? Well you now have a wife, a couple of kids,
a mortgage and bills to pay. To do this you take on
any work that comes your way. You know the ones… Car
turns up, it's had 10 shops work on it before you
get it, customer has now run out of money, it's a
total heap and he's looking for a miracle cure. You
bust your gut on it for days, hand the guy a bill
for half the hours you've spent on it because it
took so long to fix all the stuff-ups and you feel
guilty fixing a car that's worth half the bill."
Sound familiar?
Few industries are tougher or more competitive than
the auto tuning and performance industry; with intense competition
between companies. With that in mind, it isn't hard
to understand why marketing can be the difference
between a great year and disaster.
With tough times upon us, many are of the opinion
that cost cutting in business is needed to survive.
This train of thought has merit but you must cut
costs in the right areas. If by cutting costs you
decide to stop marketing your business, you are in
affect cutting your own throat financially.
In today's market you need a cost effective
marketing solution which looks for ways to make a
deeper connection with customers. Motorv8r helps you evaluate the most
marketable features of your business and focus on
them to produce results.
Our Motorv8r packages are designed to help small to
medium sized Automotive workshops improve their
overall operations; from telephone presentation to after-sales support and everything in between.
We "take a look under the hood" of your business to
understand what your needs are, giving us the tools
to market and promote your products and services in
areas specific to you.
Time and time again we hear, "I'm too busy
and I don't need any more work" or "There's
nothing you can teach me that I don't already know".
These are misguided and closed-minded statements. A
successful business can never be too busy and you
can always improve your knowledge; afterall...
knowledge is the key to success.
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Motorv8r Online is directed at businesses after a
serious boost in their online marketing efforts.
Within this package we will research possible
websites you can market with. Along with your input
we will be able to create a list of marketing
possibilities, submit your details to agreeing
websites, as well as work on ways to maximise your
return with new visitors. We will then use your
created banners and show these on each website that
corresponds with your marketing criteria.
We have designed this package to take the workload
off you, allowing us to focus on your business
online and with our skills, create the maximum
impact needed to market your business. |
Major Search Engine Submission (SEO) for
six (6) months
