Below is a selection of single page magazine adverts we have recently completed for a variety of our clients in the Automotive industry. The ads feature in some of Australia's top publications; including MOTOR Magazine and Street Commodores.

AutoImpact was recently commissioned to create an advertising identity for Mainline Dynamometers and their range of 2WD, 4WD and AWD chassis dynos.

The process involved creating large roll-up banners, large vinyl banners, A-board design and business cards and flyers for display at the 2009 SEMA Show and double and single page magazine advertisements to run in Australia's top automotive publications.

We have also recently been commissioned to create an advertising identity for Atomic Performance Products, which involved website design, flyer design, mousepad design and creation of large roll-up banners.

A Small portion of the work can be seen below.

Every web-savvy business knows smartphone use is on the rise. But few are actively developing for mobiles by creating websites specifically used for handheld devices.

As more and more mobile users flock to gadgets with larger touchscreens and internet browsers, such as the iPhone or Google Nexus One, the mobile space will become bigger and SMEs need to get on board. If your website isn't accessible through a smartphone or app, users will give up and go somewhere else - losing you traffic and potential sales.

It is widely predicted that two big trends will occur in 2010. That is mobile broadband and the adoption of smartphones, and the impact of those two things on the industry. This is changing the way people access the internet, and that is in mobile.

The big change is that these smartphones are allowing people to use tools in the same way a laptop did in the past, which is opening more users to the internet on the go.

Mobile search is definitely here, with the like of Google throwing a lot of money at it.

WITH money tight and jobs scarce, now is an opportune time to start an online business.

Web start-ups stand to defy the downturn by riding a wave of online sales that surged 27 per cent in 2008 and 22 per cent in the last quarter, according to the Interactive Advertising Bureau Online.

Twice as likely to export, and more profitable than their bricks-and-mortar competitors, online businesses deliver performance indicators that are higher in every key area of operation, including sales and capital expenditure, according to a survey conducted last November by Sweeney Research for the Sensis Quarterly Business Index.

With low overheads that can be passed on to customers, web entrepreneurs can strike a chord globally if they pitch the business to niche markets, leverage innovative marketing strategies and set good pricing, The Australian reports.

"You can track your performance and respond instantly when your business needs it.

"It's a lot less risky than a traditional business."

Nevertheless, any business that is going to work needs to be treated seriously.

Like its offline counterpart, a web start-up needs a solid business plan backed by international research, says Llew Jury, managing director of online business adviser Reload Consulting.

"I've seen absolutely cracker ideas come a cropper because the owners haven't done their groundwork," he says.

Mr Jury also cautions that a low-cost business has less likelihood of success given that a viable online operation needs a very user-friendly, secure website supported by search engine optimisation and marketing to channel traffic flow to the site.

These costs can quickly mount up. A search on roses on St Valentine's Day, for example, can cost a website owner $10 per click.

Nevertheless, it's essential to strenuously market the brand. "You are only one domain among millions and it takes a long time to get people to remember you," says Mr Jury.

With over 100 attendees, including major Automotive sponsors such as Herrod Motorsport, Mainline Dyno, Knock Box and HP Tuners, Excellerate'09 was a fantastic event.



Attracting Automotive performance workshops from all states of Australia, as well as international guests from New Zealand, the seminar covered topics and problem areas that most performance workshops face. Attendees have mentioned that the networking aspect of the weekend was also a strong point.

A DVD of the 3 day event can be purchased via the Excellerate'09 website.